SAY HELLO
Hain Celestial approached us with the task of overhauling their entire line of Celestial Seasonings teas, with the goals of simplifying, unifying the shelf presence, and shifting their demographic from age 50+ to 20-30 somethings.
With 70+ SKUs getting an overhaul, revisions totaled to 420+ new copy entries, 280+ retouched and color-corrected images, and 210+ all-new flavor colors– it was as much an organizational and workflow challenge as it was a design challenge. Of all the press-checks I've been on, these were the largest forms I've ever had to proof for color and content.
